Common Components of UI and UX Design Services
There are many common elements between UI design services and UX design services.
The process of creating graphics for a product is only one part of UI & UX services. Improving usability through user testing is another major component of UI/UX design services, e.g., research to solve user problems, journey mapping, IA (Information Architecture), wireframing, UI & UX, prototyping, and usability testing after the launch.
- Research to solve user problems
- Journey mapping
- IA (Information Architecture)
- Wireframing
- UI & UX
- Prototyping
- Usability testing after the launch
While there are many UI/UX service providers, an important rule when comparing different providers is to look for an agency that provides value to your product by allowing you to make design decisions with tangible results, such as the completion of tasks or the generation of conversions will be a much more valuable provider of services than one that only offers graphic design.
UX designer's roles vs. UI designers roles
A common inquiry made from buyers perspective of design services is the comparison between the two major roles involved in UX and UI design, and how these two roles will typically differ.
| UX design | UI design |
|---|---|
| focused on the functionality of a product | focused on the visual presentation of a product |
There are design agencies that have separate specialists for UX and UI designers, as well as agencies that have members who specialise in both types of design roles.
Are Web Design and UI/UX the Same Thing?
While web design and UI/UX may sound similar, in actual, the two terms refer to different things.
In fact, traditional web designers typically focus on creative elements such as layout, colour, and branding when designing for the web. Conversely, UI/UX design has a much broader application, as many digital products and services, such as SaaS platforms, dashboards, and mobile applications, are classified as UI/UX products, and are primarily concerned with the user’s behaviour, needs, and solving their problems.
If you have an upcoming project that involves repeated user interaction, onboarding, or multiple stages of a workflow, agencies that have strong UI/UX design experience will likely be a better choice for you than a general web designer.