General Overview of Design
Design is a broad term that describes all of the creative and technical services that support better results through improved visual communication and user experience. Agencies may provide various types of design services based on your needs.
These include (but are not limited to):
- Graphic Design - Includes logo creation, branding and marketing materials
- UI & UX Design - Responsible for constructing good, user-friendly website and mobile app interfaces
- Web Design - Involves layout, structure and visual appearance of websites
- Product Design - Can refer to either a digital or physical product
- Motion Graphics - Animation used for marketing and/or media
- Brand Identity Design - Includes the creation and implementation of a brand system composed of color palette, typography, and brand guidelines.